Sandgroper Technology works with clients to set and achieve their goals by developing complete digital marketing strategies. However not all clients take on this option, as they may come to us in tandem with a consultant or an in-house specialist. We’re happy to work either way. We’ll be sure to have clear and open discussions about the approach before we move into the planning phase.
Before anyone starts designing or cutting code, we’ve got a few things to iron out. On a typical project we analyze the audience, look at what the client is hoping to achieve and put together some planning documentation which covers visual design as well as the information architecture of your site. This includes page priorities and calls to action. While we’ve established most of this during the quoting/scoping phase, we like to ensure it is all clear before any development occurs.
Develop & Implement
The implementation of the plan is a critical component in the strategy. Something as simple as hitting the right deadlines to align with offline promotions means your audience enjoys a united, cohesive face to your organization.
Review & Refine
Most of the activity we undertake has clear units of measurement. Units you don’t get with traditional media. So with our clients we use those key indicators to determine the success rate of our effort, and adjust accordingly. The beauty of embracing digital media is that the demographic and statistical information available allows you to focus your messages across specific markets.
Setting goals and tracking conversions are a key part of any digital strategy, as is the ability to tweak and refine the approach to determine in which areas you can get the best results. With Sandgroper Technology in charge of your online and off-site digital strategy, you get a team focused on your success.